ARE136WI09Q7va

ARE136WI09Q7va - Name:_ Managerial Economics (ARE) 136...

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Name:________________________________________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2009 Dr. John H. Constantine Quiz 7 (125 points), Wednesday March 11, 2009 Multiple Choice Questions—(60 points; 10 points each.) 1) Before any manufacturer enters foreign markets, it should consider the risk associated with: a) underestimating government regulation and, as a result, incurring unanticipated costs b) creating a market so large it cannot be adequately serviced c) excess domestic capacity if the expansion effort is unsuccessful d) having a home country advantage e) becoming dependent on a single foreign market 2) It is common that members of an advertising agency's account management team perceive creatives as experts in expression with words and visuals. However, they also believe that creatives do not understand: a) media placement. b) media scheduling. c) advertising strategy. d)
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This note was uploaded on 03/31/2009 for the course ARE 136 taught by Professor Constantine,j during the Spring '08 term at UC Davis.

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ARE136WI09Q7va - Name:_ Managerial Economics (ARE) 136...

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