HADM_305 - Restaurant Marketing Feasibility Framework: Tool...

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Service Delivery Service Failure Service Recovery Encounter Satisfaction Encounter Satisfaction Future Expectations Long-term customer relationship Encounter Satisfaction Service Recovery Service Failure Restaurant Marketing Feasibility Framework: Tool used to help breakdown a market Very relevant for entrepreneurs and for people valuing assets in the marketplace Reference the feasibility study checklist The General Market (on a macro level) Direct competition – competing for the same consumer at the same price rate for the same/similar product Indirect competition – product can be substituted for your product and targeting same consumer Is competition growing? Is the market share declining? What is the general market trend? Key changes in the marketplace Taverna Banfi Value Drivers Location/convenience Quality Students Product offerings [i.e. banquets] SHA , Cornell Card
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HADM_305 - Restaurant Marketing Feasibility Framework: Tool...

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