Supermac.docx - 1 Supermac’s Holdings Fast Foods Student’s...

1
Supermac’s Holdings Fast Foods
Student’s Name
Department, Institution of Affiliation
Course Name: Course Code
Professor’s Name
Due Date

2
Introduction
There are several definitions of what a business model is but the one that stands out
amongst them all is that the term defines the logic for how a company earns, distributes, and
retains value. Business visionaries should create and refine a plan of action for themselves, as
well as share it with accomplices, employees, stakeholders, and other partners, as they seek
clarity about what they are doing. Furthermore, a business model aids a business in recognizing
stunning opportunities in both external and internal environments. It is the most important part of
a company plan, and it is required when seeking funding from banks or individuals (Massa,
Tucci & Afuah, 2017) . A business model has eight key elements namely: revenue model, value
proposition, competitive environment, market opportunity, market strategy, competitive
advantage, and organization development. For this paper, the company of choice is Supermac.
Supermac was founded in 1978 on Main Street in Ballinasloe. Since their inception, the
company’s franchises have established a strong presence in most towns around Ireland. With
aspirations to expand, Supermac's is now the largest local drive-through joint chain. While
lecturing at Kilrickle, Pat McDonagh, the Supermac's founder, noticed an opportunity for an
economical dining option nearby. Since the underlying business opportunity in Ballinasloe,
Supermac's has gradually evolved, focusing on its one-of-a-kind brand of healthiness and detail
in its chain of franchises across Ireland. The organization's success is dependent on excellent
cuisine that caters to local preferences, uses genuine food and food components purchased
locally whenever feasible, and emphasizes the value in all aspects of the business. This quality
approach has been recognized twice, first by the Gilbey's Award for Food Excellence and lastly
by the Excellence Ireland Hygiene Mark. The nature of administration is backed up by
Supermac's group, which adds to the eateries' distinct, friendly atmosphere. Supermac is amongst

3
the companies that are known for food eCommerce in Ireland. The eCommerce market is large
and has not been tapped as expected. It includes online sales of physical goods to individual
customers. This definition includes PC purchases, as well as versatile and tablet purchases.
Painstakingly scattered businesses (e.g., airline tickets), online stores dedicated to cutting-edge
media downloads or streaming, online stores devoted to B2B marketplaces, and private-to-
private transactions inside the eCommerce market are all excluded from the definition of
electronic commerce. The business model of Supermac will aid it in seamlessly adapting to
eCommerce hence a need to meter the model against the key components.