Marketing 300 chpt 7 pt.1 - Designing Effective Promotion...

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Designing Effective  Designing Effective  Promotion and Advertising  Promotion and Advertising  Strategies Strategies
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Marketing Communications Mix
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Using IMC, the company carefully integrates and coordinates its many communication channels to deliver a clear, consistent, and compelling  message about the organization and its brands. The Need for IMC
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Integrated Marketing Communication
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Push vs. Pull Promotion Strategy
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Push vs. Pull Promotion Strategy (Continued)
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Advertising Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
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Major Decisions in Advertising
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Marketing 300 chpt 7 pt.1 - Designing Effective Promotion...

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