BMMS Assignment _ Group 2 - Sept 2016 - BMMK5103 MARKETING STRATEGIES 2016 JUNE SEMESTER ASSIGNMENT Group 2 1 on Ngc Bo Trn 2 Nguyn Trn Phong 3 Trn Vn

BMMS Assignment _ Group 2 - Sept 2016 - BMMK5103 MARKETING...

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BMMK5103 - MARKETING STRATEGIES 2016 JUNE SEMESTER – ASSIGNMENT Group 2: 1. Đ oàn Ng c B o Trân 2. Nguy n Tr n Phong 3. Tr n V ă n L c 4. Tr n Anh V ũ
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2 | P a g e EXORDIUM & ABSTRACT ....................................................................................................... 3 1. Literature review ......................................................................................................................... 5 1.1 What is Green marketing? ............................................................................................ 5 1.2 The importance of green marketing. ............................................................................ 6 1.3 Reasons of adopting green business in garment industry .......................................... 8 1.4 Factors affecting the adoption of green marketing ..................................................... 9 2. Green Marketing of Textile/Apparel Industry ..................................................................... 10 2.1. Overview of Textile/Apparel Industry in Vietnam ....................................................... 10 2.2 Opportunities and Development Goals ............................................................................... 11 2.3 Environmental impact of textile industry ............................................................................ 12 2.4 Value Chain of Textile/Apparel Industry ............................................................................ 13 2.5 How far the green marketing have been adopted across textile supply chain ..................... 13 2.5.1 Green materials ............................................................................................................. 13 2.5.2 Green Process in textile production .............................................................................. 14 2.5.3 Saving energy in apparel/footwear manufacturing ....................................................... 14 2.5.4 Green Brand Strategies in the Textile/Apparel Industry:Leveraging Connections of the Consumer,Brand, and Environmental Sustainability ............................................................ 15 3. Challenges of green marketing ................................................................................................. 17 3.1 Customer perspective .......................................................................................................... 17 3.2 Business perspective ........................................................................................................... 18 3.3 Government perspective ...................................................................................................... 19 4. Solution to push the integration of green marketing in Vietnam business form ...................... 20
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3 | P a g e EXORDIUM & ABSTRACT In the business world the XXI century, when humanity is facing major challenges from the environment, climate change, disease ... the green marketing is a strategy that is more effective carriers. Back to the 90s of last century, the time of the country, after years of struggling with economic growth has gradually aware of the importance of sustainable development and environmental protection. The "green movement" began to emerge and gradually become a global trend; along with the emergence of more and more new concepts such as green food, green home appliances, green factory ... have boosted dynamic "green consumption" consumer products are not harmful to the environment strong increase. Many scholars have predicted that the 21st century will be "Green Century" and mankind is together entered the "green era". In this context, green marketing, is considered a new phenomenon in contrast to traditional marketing, has grown strongly and has unparalleled influence to international trade activities. Many experts believe that the rise of green marketing activity stems from three main reasons: (1) "Sustainable development" became the top concern of humanity, governments build legal systems adjusted to the environment with strict regulations. (2) The "awakening of conscience environmental protection" movement to promote "green consumption" development. (3) The existence of the system of "technical barriers" in international trade under the umbrella "green environment". The modern marketing research has shown that consumers, first of all residents in the developed world are increasingly more aware of environmental issues. Satisfy "green demand" of consumers and society is greatest goal toward green marketing.
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