the-MaEP - Study Programmes Economics and Management...

Study Programmes - Economics and Management
Business Economics and Management
The Master’s degree branch of study - Business Economics and
Management is conceived in order to give graduates the ability to orient
themselves both theoretically and practically in the market economy, especially
at the micro-economic level, and to plan and analyze efficient behaviours of
commercial entities in a market environment. The degree subject focuses on the
manufacturing sector and business in all its forms. The basis of the business
conception is formed by strategic company management, manufacturing
strategies in market conditions, and the company marketing strategy. Courses on
the digital economy and special management (innovation, logistics, knowledge)
form an integral part of the degree.
The branch of study is taught only in Czech.
Contact person: prof. Ing. Miroslav Hučka, CSc.
E mail: [email protected]
Management
The Master’s degree branch of study - Management rests on a wide basis of
knowledge and skills. The selection of optional courses allows students to create
their own profiles both in company economics and management and in
personnel management. Students will have the opportunity to gain and deepen
their knowledge of various aspects of management and to reinforce their