Study Programmes - Economics and Management Business Economics and Management The Master’s degree branch of study - Business Economics and Management is conceived in order to give graduates the ability to orient themselves both theoretically and practically in the market economy, especially at the micro-economic level, and to plan and analyze efficient behaviours of commercial entities in a market environment. The degree subject focuses on the manufacturing sector and business in all its forms. The basis of the business conception is formed by strategic company management, manufacturing strategies in market conditions, and the company marketing strategy. Courses on the digital economy and special management (innovation, logistics, knowledge) form an integral part of the degree. The branch of study is taught only in Czech. Contact person: prof. Ing. Miroslav Hučka, CSc. E mail: [email protected] Management The Master’s degree branch of study - Management rests on a wide basis of knowledge and skills. The selection of optional courses allows students to create their own profiles both in company economics and management and in personnel management. Students will have the opportunity to gain and deepen their knowledge of various aspects of management and to reinforce their
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