Effective Elements of Ideological Change

Effective Elements of Ideological Change - Lauren Chambers...

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Lauren Chambers Dr. Cohn SOCI-205 1/18/08 Effective Elements of Ideological Change Upon examination of Hyman and Sheatsley’s article “Some Reasons Why Information Campaigns Fail,” it becomes apparent that the authors rely on several faulty premises to support their arguments. Before a new method for the effective spread of an ideology can be created, it is necessary to outline the inherent flaws in the article. Hysom and Sheatsley incorrectly assume that the spread of information is in fact equal throughout the population. They cite no sources backing how this might be true. Using knowledge from elementary statistics, it is logical to assume that we have a random distribution in the shape of a bell curve instead of a flat, uniform distribution. In this case, it does indeed follow that a certain percent of the population—that laying outside one or two standard deviations of the mean—would not have sufficient exposure to information to be well-informed on any of the given issues. The authors also fail to realize that availability of information does not necessarily create either absorption or effectiveness in a campaign. Such is the case when the media excessively covers one specific event.
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