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Unformatted text preview: students-Limited parking EXTERNAL FACTORS OPPORTUNITIES THREATS Current Customers-Use brand loyalty to expand to more locations-Creating more stores takes away from Shortstops one of a kind appeal.-With new stores, profits will be taken away from the Seneca Street Deli. Prospective Customers- With more convenient locations, management will be able to reach the College student market.- Adding coffee and ice cream service centers will attract more customers for desert.-Successful establishments in the Ithaca areas -Convenience and quality of on-campus dining Economic Environment-Expanding healthy food market.-Poor state of the economy....
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This note was uploaded on 04/04/2009 for the course AEM 2410 taught by Professor Perosio,d. during the Fall '07 term at Cornell University (Engineering School).
- Fall '07