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Lecture November 13

Lecture November 13 - Lecture November 13 Social...

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Lecture November 13: Social construction of social problems 2: social movements, experts and the media Claims o Standard form of persuasive claims and arguments Grounds Name Typifying example (horror story) o Reach their feelings by having them see actual situations o Example) Michael Moore’s movie o Keep in mind people are very suspicious Statistics o Must be as dramatic as example o Want a big number o How you present it must be dramatic Warrants Could appeal to values in terms of economics, behavior, fairness Conclusions Argue something has to be done about it Wide range of possible solutions o Some say government has to do something about it o Others say specific policies (details) Always some sort of action that needs to be taken Audiences
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o Diverse audiences Broad appeal: child abuse Controversial issues: split audiences (eg. Abortion Segmented audiences: race, gender, religion, class, residency Preach to the choir, useful at beginning Appeal to broadest possible audience. General arguments (vegetarianism) Surprising alliances. Uniforms and textbooks. o Dialogical process Claimsmaker take audiences ration into account Takes time to develop effective claims Prison Reform: Human rights, costs, higher tax bills Depending on your audience you can shift your positions slightly Usually takes time to develop an effective strategy The social problems arena o Competition for media and public attention Countless claimsmakers trying to capture attention Events shape public agenda Pushes towards dramatic examples, catchy names and big numbers Even though the causes aren’t necessarily antagonistic, it just shows that there is a limited amount of resources and attention, you can’t support all causes Media cant present all causes Competition for attention
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Steep incline to make your argument public Evolution and opposition o Claims keep evolving, not static o Once well established, a claim can turn stale and boring. Need to revise ad repackage claims (eg. Sexism, glass ceiling, double shift, occupational ghettos) Need to change way of speaking g about it to keep the topic alive/ still interesting o Domain expansion Battered child syndrome to child abuse o Piggy back Wife abusers, elder abuse, etc. Same with rights and rages Rhetorical stratgey Obesity framed. Boero (2007) “ All the news that’s fat to print” o Pre 1990 Moral reform. Crusade against gluttony and sexual excess. Return to simple diet of bland foods. Fought at home at the table by women. o 1900-1945 White middle and upper class women,. Value of natural thinness. Aesthetic of marriagability. Association of fatness to wealth began to break down Change before this period people who were plump = a value (something good. Something not to worry about) Now society obsessed with thinness
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Change in values Wealth = fatness begins to break down o Post war Medicalization of obesity. Disease to be treated through medical
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