BEE project - Siming Zhu Assignment 8: Midterm Project...

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Siming Zhu Assignment 8: Midterm Project March 15, 2009 Part 1 Car Manufacturers (ex: GM & Ford Vs. Toyota & Honda): Many of the leading American car manufacturers are known to lobby against stricter laws and standards for vehicle fuel efficiency. They believe stricter fuel efficiency guidelines will add to the cost of production, thus negatively impacting their profit margins. However, during the current economic downturn, we have witnessed the downfall of a number of key American car manufacturers, while their Japanese counterparts (ex: Toyota) continue to thrive. One of the main contributing factors leading to the failure of the American auto industry is the continued refusal to keep up with other global car manufacturers in the auto industry’s trend towards improved fuel efficiency. As laws regarding vehicle fuel efficiency and carbon emissions change to reflect higher sustainability and environmental standards, we can continue to expect to see some auto manufacturers lobbying against raising the bar on eco-friendliness, as many will be forced to change their entire process and production line in order to adhere to more stringent regulations. Farmers and Ranchers (traditional): Many of the practices of traditional farmers and ranchers go against ideas of sustainability and are damaging to both the global climate and the local ecosystems. For example, the Brazilian cattle industry plans to double its production by clearing areas of the Amazon Rain Forest for grazing land, an action that will surely have detrimental effects on the environments; especially since beef is an environmentally UNfriendly meat due to the level of methane, a GHG, released during production. As new scientific information continues to improve our understanding of the causes and effects of global warming, there may be changes to laws regarding acceptable farming and ranching practices, thus affecting how business is conducted. In addition, changes in the global climate will change both the length of growing seasons and the particular crop’s ability to thrive and yield. Utilities: The large capital outlay y utilities will cause many of them to lobby against stricter laws regarding emissions standards. They also have string influence within te government, so they will likely use all of their power to ensure “green” laws are delayed as much as possible. Furthermore, they may try to obtain exemptions from stricter laws governing emissions by arguing that their large capital outlay requires more time to pay back. Alternative Energy Industries (including producers of alt. energy like hydro/solar power as well as equipment manufactures): The alternative energy industry both influences and is influenced by decisions on global climates. Alternative energy producer (such as windmills, hydropower plants, etc) will see a profit increase as more and more people understand the detrimental effects of global warming and begin to adopt sustainable lifestyles. Also, as we saw last summer, the equities of alternative energy equipment companies (ex. companies that produce
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This note was uploaded on 04/05/2009 for the course BEE 3299 taught by Professor Scott,n.r. during the Spring '07 term at Cornell University (Engineering School).

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BEE project - Siming Zhu Assignment 8: Midterm Project...

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