RETAILING CHAPTER 4 (ownership categorization)

RETAILING CHAPTER 4 (ownership categorization) - RETAILING...

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RETAILING CHAPTER 4 (ownership categorization) You should recall from POM that retailers can be categorized based upon several things: Ownership Product mix Size Services offered I want to make sure that you understand that these categories are not mutually exclusive and the lines are getting more and more blurred as stores cross lines in order to stay competitive. The next 3 chapters deal with the categorization of retailers. We will be covering the ownership piece of it in this chapter and the other pieces (ownership, product mix, size and services) in chapter 5. Then in chapter 6 we will tackle nontraditional retailers. CATEGORIES: as you look at the ownership categories, make sure that you look at the relative advantages & disadvantages for each; also think of examples of retailers that fall into each category. 1. Independent: 1 retail unit, usually family owned; ease of entry is the reason for the huge number (2.1million in the US) but 2/3 fail by the end of the 3 rd year.
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