RETAILING CHAPTER 5 (Categorization cont

RETAILING CHAPTER 5 (Categorization cont - RETAILING...

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RETAILING CHAPTER 5 (Categorization cont.) I am not covering this chapter in the same order that is appears in your text. Part of this chapter is a continuation of the last chapter, so we will begin with it. It looks at categorization of retailers based upon elements of the strategy mix (4 Ps) and the level of customer service. Again when these elements are used, we look at them in a relative sense (one retailer compared to other retailers). You can see the differences in these areas as you look at each classification the text discusses. Again it is RELATIVE to other retailers and the categorization sometimes come down to square footage or percentage of sales that comes from a specific type of merchandise (food vs. general). THE FOLLOWING TYPES OF RETAILERS FALL UNDER THE BROAD CATEGORY OF FOOD- ORIENTED RETAILERS: · Convenience Store : moderate # of items, high price, located everywhere w/ long hours and average (?) service · Conventional Supermarket : extensive asstment (depth & width) of product; low price; promo mainly
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