blog #2 - Facebook: The Ultimate Social Networker? March...

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Facebook: The Ultimate Social Networker? March 24, 2008 In a social network, there is a tendency for two people with a mutual friend to form some sort of link. This is known as triadic closure. The basic principle behind this idea is that new links are likely to form between people with one or more common friends due to a number of factors: proximity/opportunity or homophily (friends having similar attributes). Whatever the case may be, Facebook, in a nutshell, offers a quick and easy guide to who a person is and who they affiliate themselves with in the real world. Although Facebook is one of the most popular social networking techniques, there are two sides to this networking machine: building social ties in a positive or negative manner. According to the article attached by link, job candidates who maintain a profile on Facebook are beginning to understand that their personal images and
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This note was uploaded on 04/06/2009 for the course ECON 2040 taught by Professor Easley/kleinberg during the Spring '07 term at Cornell University (Engineering School).

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