Sample_Quiz1_Sp09

Sample_Quiz1_Sp09 - University of Southern California...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
University of Southern California Marshall School of Business BUAD 307 Lars Perner, Ph.D., Instructor Marketing Fundamentals Spring, 2009 SAMPLE QUIZ #1 Part I: Multiple Choice (1 points each for a total of 10*1=10 or 50% of the quiz). For each question below, please choose the best answer. Please circle the letter of the correct answer for each question. If you change your mind and scratch out an answer, please be sure to also write the letter of the correct answer to avoid confusion. 1. Likely reasons that Tony the Tiger wears a scarf include, but are not limited to: a. A reduction in tariffs and import duties in many countries because this appearance causes the cereal to be re-classified as International Type IV serial. b. The desire to cause consumers not to look at the cereal box. c. The likelihood that among several prototypes tested, this version—which included a scarf—was evaluated more favorably by consumers. d. Both (a) and (b). e. Both (a) and (c). 2. According to the text, the idea of empowerment, as it relates to customer relationships, involves: a. Giving employees broad discretion to use highly aggressive and assertive methods to talk the customer into placing an order.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/06/2009 for the course BUAD 307 taught by Professor Morristowns during the Spring '07 term at USC.

Page1 / 2

Sample_Quiz1_Sp09 - University of Southern California...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online