Sample_Quiz2--KEY - University of Southern California...

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University of Southern California Marshall School of Business BUAD 307 Lars Perner, Ph.D., Instructor Marketing Fundamentals Spring, 2009 SAMPLE QUIZ #2 Part I: Multiple Choice 1. An industry is more likely to be balanced if: a. All firms identify the product attributes that are most important to the average consumer and then compete on making products that emphasize these attributes. b. Firms keep an equal amount of inventory in each of their warehouses. c. Each firm selects a unique segment and provides the greatest possible value to that respective segment. d. Firms keep costs, and thus prices, down by not differentiating their products. e. The firms publish their documents using Adobe Acrobat®. 2. The Boston Consulting Group Matrix: a. Suggests that a business is best off by having only business units falling into the “star” category. b. Classifies business units based on market share and market growth. c. Suggests that a company must have at least twice as many “dogs” as “stars.” d. Is obsolete today because it fails to include the category of “credit card pigs.” e. Both (a) and (b). 3. According to the text, a study on the effects of the retention and loss of customers suggested that: a. Since the market place is dynamic, firms are usually better off losing some customers since efforts can then be devoted to seeking out customers who are more profitable. b.
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This note was uploaded on 04/06/2009 for the course BUAD 307 taught by Professor Morristowns during the Spring '07 term at USC.

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Sample_Quiz2--KEY - University of Southern California...

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