Weeks14-15 - Social Influence-changes in behavior induced...

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Social Influence -changes in behavior induced by the actions of others 1. Conformity -bringing one's behavior into agreement with social norms as a result of unspoken group pressure -How important is it for you to be part of the group? -How willing are you to state an opinion if it is different from the opinion of everyone else present? -Would it make a difference if you were certain you were right? -an early classic (M. Sherif, 1936) -an example of how group norms develop -use of autokinetic effect -a later classic (S. Asch, 1951) -results: -alone: -subjects answered correctly 99% of the time -group setting: - 70 % of subjects conformed to wrong response at least once -in general: 37% of responses were conforming Conformity errors could be classified into 2 types a. conforming to avoid social pressure—how many did this? most b. denying what their eyes told them---how many did this? few 2 types of social influence: Sherif expmt: "informational influence" -conform because one believes the majority is correct
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This note was uploaded on 04/06/2009 for the course PSY 202 taught by Professor Henriques during the Fall '08 term at University of Wisconsin.

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Weeks14-15 - Social Influence-changes in behavior induced...

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