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Advertising Paper - Bakalarski 1 Katie Bakalarski G...

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Bakalarski 1 Katie Bakalarski G. Christopher Williams English 150 – 8 04 March 2008 In an advertisement for DeBeers, a diamond necklace is pictured on a simple black background. Beneath the necklace are the words, “Remember what you gave her last year? Our point exactly” and, in much smaller font, the DeBeers “forevermark” and slogan, “A diamond is forever” (223). All of the words are in a simple white font, standing out against their black scene. It appeared in the Winter 2008 edition of Sports Illustrated, also known as the Swimsuit Edition. This one-page advertisement stands out significantly to the many bright colors, half-clothed models, and witty one-liners found throughout the pages of the magazine, in both content and other advertisements. The simple phrase hits close to home in both logical and emotional aspects of its target audience, but there is much more going on in this austere page. While it may, at first, seem like a silly place to be advertising jewelry, the pages of a Sports Illustrated are a breeding ground for depositing ideas into a man’s head. This ad uses its authority to do just that; insert an idea that otherwise would not have been there without a considerable amount of work from a girlfriend or wife. The advertisement for DeBeers is effective due to the authority it creates by its simplicity, knowledge basis, significance, and ability to stand out.
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