branding and positioning

branding and positioning - Genetics What are the givens in...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Genetics What are the givens in the market? Inner-directed association outer-directed association How the brand makes me feel Core target - one sentence statement Secondary target - one sentence statement Brand Personality How the brand thinks, acts, speaks to me Absentees:.desirable elements currendy lacing/need to be developed ...
View Full Document

Ask a homework question - tutors are online