Unformatted text preview: their own (or their desired). For example: The Body Shop values are: a. Social Responsibility b. Environmental protection c. Anim al Prote ctlon Develop a brand personality by discussing the brand personality options in the attached. Think about the personality of Shari, the brand, the type of product/consumer and the competitive brands. Whatis honest yet distln ctive?-3. Develop a sensory analysis. What are the sensory components of the brand? How strong Is each. Ma p them out of the attached sensogram. Friday and over break Consumer Analysis Determine the core target for 2 Moms. Decide this using the discussion we had re g ardin g dlffere nt targ etin g te c hniq ues (b ehavloral, life eve nl;a nd Interests). Use the research studies you were given to analyze the potential targets-:-Write a description of th e p erfe ct 2 Moms user. Use yo u cre ativity an d im a gin atio n for this....
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- Fall '07
- Brand, core brand values, brand valuesfor2 Moms, core brand purpose, Brand Core Purpose