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Unformatted text preview: Interbrand 130Fifth Avenue NewYork,NY 10011 TheEconomist book Brands and Branding was launched in February 2004. It is widely available at booksellers in-store and on-line. Contents of Brands and Branding: What Isa Brand? TomBlackett, Interbrand The F1nanc:1a1 Value of Brands Jan lindemann, Interbrand Brand Positioning and Brand Creation Anne Bahr-Thompson, Interbrand AnAlternatIve Perspec:tlwt onBrands Deborah Doane, New Economics Foundation Globallsation and Brands SameenaAhmad, The Economist TheSocIal Value of Brands SteveHilton, Good Business Brand ExperIence Shaun Smith, consultant Branding InSouthEastAsia KimFaulkner, Interbrand What Makes Brands Great? Chuck Brymer, Interbrand VIsual and Verballdentlly John Simmons andTonyAllen, Interbrand Branding Places and Nations Simon Anholt, P1acebrands TheFuture of Brands RitaClifton, Interbrand Brand Communications Paul Feldwick, BMP ThePublic Relations Perspectlvaon Branding Deborah Bowker, Burson-Marsteller Brand ProtectIon Allan Poulter,...
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- Fall '07