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424 final study guide

424 final study guide - 424finalstudyguide 18:33:00...

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424 final study guide 03/06/2008 18:33:00 Comm 424 Media and Politics Final exam study guide Doublespeak How language was used by those in power to achieve their ends at public  expense- turning the negative around to seem positive Four types of doublespeak o Euphemism An inoffensive or positive word or phrase used to avoid a harsh,  unpleasant, or distasteful reality Common use examples: passed away instead of died, restroom  instead of toilet, sleeping with or involved with instead of sex Political examples: “unlawful or arbitrary deprivation of life”=  murder, “incontinent ordinance”= military firing on civilians,  “radiation enhancement device”= nuclear bomb o Jargon The specialized language of a trade, profession, or similar  group, such as that used by doctors, lawyers, engineers,  educators, or car mechanics- the short hand way- politicians  use to make them sound more knowledgeable  Examples- “fused silicate”= glass, “organoleptic analysis”=  smelling, “involuntary conversion”= torture o Gobbledygook or buresucratese  Simply a matter of piling on words, of overwhelming the  audience with words, the bigger the words and the longer the  sentences the better o Inflated language Language designed to make the ordinary seem extraordinary; to  make everyday things seem impressive; to give an air or  importance to people, situations, or things that would not  normally be considered important; to make simple things  complex Example- “pre-owned car”= used car Television News of President Late 2003 77% of comments about Bush’s Iraq policy were negative 80% of comments about his approach to international terrorism were negative
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79% of comments on his defense policies were negative 84% of comments about his handling of the economy were negative 44% of comments about his health care policy were positive Role of the press Late Washington Post publisher Katherine Graham argued that the First  Amendment demands that the press act as a watchdog During times of crisis, historically, the press has acted as an adjunct to  government (e.g. WWII, Korean War, 9/11)  Vietnam and Watergate, however, further activated the watchdog role  (adversarial role) Why do politicians bother with the media? Politicians need the media to achieve their goals Politicians and the media are interdependent  Conflict arises because politicians want to be able to define situations and  project their own versions of issues The media want to monitor government. Because they are a business 
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