Ch.7 - Chapter7: Memory MemoryStores...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 7: Memory
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Memory Stores We have three memory stores, differing in: Duration: Span:
Background image of page 2
Memory Stores Distinctions among memory stores were first characterized by Atkinson and Shiffrin (1968, 1971) and Waugh and Norman (1965) Sensory Memory Short-Term Memory Long-Term Memory Rehearsal
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Sensory Memory Very short memory store arising from the temporary activation of perceptual areas of the brain Iconic Memory Iconic memory vs. photographic memory Echoic Memory Basis of the “cocktail party phenomenon”
Background image of page 4
QuickTimeª and a TIFF (Uncompressed) decompressor are needed to see this picture.
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Short-Term Memory The contents of momentary consciousness. Characteristics: Duration: Span: Maximizing STM capacity “Chunking” FBISATCIALAXCBS
Background image of page 6
Serial Position Effect Examine the graph of class data: The primacy effect The recency effect Poor recall for words in the middle of the list
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Depth of Processing: It’s how you rehearse, not just for how long Three levels of processing information: Shallow: based on characteristics of appearance Moderate: based on characteristics of the sound Deep: based on characteristics of the meaning
Background image of page 8
Depth of Processing An example: A word is used as a stimulus in all three questions below, each of which requires a yes/no response. Word: GAIN Depth of processing questions Shallow : Is this word printed in capital letters?
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 30

Ch.7 - Chapter7: Memory MemoryStores...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online