Essay_Wal-Mart 2

Essay_Wal-Mart 2 - The Wal-Mart Effect Around 90% of the US...

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The Wal-Mart Effect Around 90% of the US population lives within 15 miles of a Wal-Mart store. In 1962 Sam Walton opened the first Wal-Mart store. Walton's strategy for discount retailing not only made Wal-Mart the world's largest retailer, but also its number one retailer in sales. Walton was very successful in molding a culture of service excellence; from the "greeters" at the door to the strategy of "everyday low prices" to the motivational power where Wal-Mart employees own part of the business, all these factors helped and still helping in making Wal-Mart success. The goal of Wal-Mart is always to keep the prices low and let the customers save by shopping. Wal-mart helps the families to make their paycheck go farther. Wal-Mart uses its buying power and its information about consumer buying habits to force vendors into squeezing their costs and keeping their profit margins low. One of the main advantages of shopping at Wal-Mart is convenience. Wal-Mart has a wide variety of products, everything from groceries to electronics to school needs to
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This note was uploaded on 04/07/2009 for the course GOVERMENT 2302 taught by Professor Ahadhayaud-din during the Spring '09 term at Towson.

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Essay_Wal-Mart 2 - The Wal-Mart Effect Around 90% of the US...

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