Lecture%20Nine_Products%20%26%20services

Lecture%20Nine_Products%20%26%20services - MGCR 352...

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MGCR 352 Products and Services Chun Martin Qiu
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2 Marketing Management Learning Objectives Products and Services – concepts, definitions and  types Product and services – differences and similarities  Product lines, product mixes – definitions and  decisions faced by firms
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3 Marketing Management What Is a Product? A product is anything that can be offered to a market  for attention, acquisition, use, or consumption that  might satisfy a need or want. A service is a form of product that consists of  activities, benefits or satisfactions offered for sale  that are essentially intangible and do not  result in the  ownership of anything.
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4 Marketing Management Variations of Products Product : anything that can satisfy  consumers’ needs or wants. Can be a  good , a  service  or an  idea . Tangible vs. intangible Durable vs. non-durable
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5 Marketing Management Is a Product just a Physical Good?
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6 Marketing Management Product Type: Business Materials and parts  Capital items  Supplies and services
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7 Marketing Management Convenience   – Frequent purchase, easy buy,  highly available, mass promotion. Shopping  – Less frequent, brand comparison,  selective distribution and promotion. Specialty
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This note was uploaded on 04/07/2009 for the course MRKT 101 taught by Professor Wormer during the Spring '08 term at McGill.

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Lecture%20Nine_Products%20%26%20services - MGCR 352...

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