Lecture%2015_Ch15_Retailing_P

Lecture%2015_Ch15_Retailing_P - Last time Marketing channel...

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Last time… Marketing channel is important and why channels are needed. Channel structures Channel conflicts and VMS Internet marketing
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Retailing
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3 Learning Objectives 1. Describe the nature of retail operations. 2. Type of retailing operations 3. Retailing mix and strategies
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About Retailing All the activities directly related to the sale of goods and services to the ultimate consumer for personal, non- business use. Retailing is one of the largest employers in Canada Retailers ring up almost 30% of the U.S. GDP Industry is dominated by a few giant organizations
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Global Economic Impact of Retailing F17-2
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The Top Ten Global Retailers Exhibit 12.5
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Classification of Retail Operations Level of Service Breadth & Depth of Merchandise Lines Price/Value Ownership
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13-8 Retail by Ownership Chains Independents Franchises Operate 4 or more stores in same business Centralized decision making and purchasing Ex.: Sears, Le Chateau Operate 1 to 3 stores Operate stores based on contractual agreement Ex. McD, BK,
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1. Classification of Ownership Individuals Independent, accounting for 60% of total retail trade.
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