Lecture%2015_Ch15_Retailing_P

Lecture%2015_Ch15_Retailing_P - Last time Marketing channel...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Last time… Marketing channel is important and why channels are needed. Channel structures Channel conflicts and VMS Internet marketing
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Retailing
Background image of page 2
3 Learning Objectives 1. Describe the nature of retail operations. 2. Type of retailing operations 3. Retailing mix and strategies
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
About Retailing All the activities directly related to the sale of goods and services to the ultimate consumer for personal, non- business use. Retailing is one of the largest employers in Canada Retailers ring up almost 30% of the U.S. GDP Industry is dominated by a few giant organizations
Background image of page 4
Global Economic Impact of Retailing F17-2
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Top Ten Global Retailers Exhibit 12.5
Background image of page 6
Classification of Retail Operations Level of Service Price/Value Ownership
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
13-8 Retail by Ownership Chains Independents Franchises Operate 4 or more stores in same business Centralized decision making and purchasing Ex.: Sears, Le Chateau Operate 1 to 3 stores Operate stores based on contractual agreement Ex. McD, BK,
Background image of page 8
1. Classification of Ownership Individuals Independent, accounting for 60% of total retail trade. Chain stores
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 29

Lecture%2015_Ch15_Retailing_P - Last time Marketing channel...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online