Marketing plan

Marketing plan - outside North America launched onto the...

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THE MARKETING PLAN Central instrument for directing and coordinating the marketing effort
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Selecting a new product Each group will be assigned an industry from which you are to choose a product that you will do your plan on. You are to submit your product idea ASAP. for approval. A short, one paragraph (typed) description is all that is required for this date. To change your product idea during the middle of the project is not allowed unless it is absolutely necessary. In that case, students need talk to the instructor.
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Market-Product Analysis Present Product New Product New   Market Market Penetration Market Development Product Development Diversification Present  Market
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Picking a new product It should be a new consumer good (not service) Product Development A never before seen product under a new brand name in an existing market
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Picking a new product Market expansion A new market for an existing product. One that is successful
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Unformatted text preview: outside North America launched onto the Canadian market A product from one sector re-launched for another. For example a product for men re-launched as a feminine product, or for one age group re-launched to appeal to another or whatever. Picking a product It is preferred to be launched into Canada or if not the whole of Canada, then in a particular province or city in Canada. It is must be clearly innovative, nothing similar exists at present like your proposed product . Business to consumer product. Product rather than service. A few other thoughts You do not have to know if it is technically feasible just that it has a reasonable chance you being able to produce it. It does not have to be successful, we are interested more in how you approach the marketing of the product than whether it will be a success....
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This note was uploaded on 04/07/2009 for the course MRKT 101 taught by Professor Wormer during the Spring '08 term at McGill.

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Marketing plan - outside North America launched onto the...

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