1584 Strategy in Action Tuhin Kamrul Shahnewaz.docx -...

Applied Business Project

Contents
1. Introduction .................................................................................................................................. 3
1.1 Summarizing business level strategy ..................................................................................... 3
1.2 Summarizing the organization is doing well or not ............................................................... 3
1.3 Summarizing the reasons for the organization’s success ....................................................... 4
1.4 Owns and controls the organization ....................................................................................... 5
1.5 What they are trying to achieve? ........................................................................................... 5
1.6 Fit or Missmatch .................................................................................................................... 5
1.7 My reasoning ......................................................................................................................... 6
2. Main body .................................................................................................................................... 8
2.1 Carrying out Porter Five analysis .......................................................................................... 8
2.2 Identifying particular industry ............................................................................................. 10
2.4 Analysing the industry of Unilever to find the capabilities they need to compete its rival.10
3. Conclusion ................................................................................................................................. 13
4. References .................................................................................................................................. 14

1. Introduction
1.1 Summarizing business-level strategy
An organization's capacity to compete in its industry may be enhanced by strategic management,
which comprises the creation and implementation of plans to achieve predetermined objectives.
Strategic management frequently considers the optimal allocation of personnel and resources
while seeking to accomplish a certain objective. In order to make the judgments and decisions
necessary to reach its goals, every organisation has to have some degree of strategic management
in place. The Unilever business has been selected as the preferred vendor for the purpose of
constructing this facility (Kumar et al., 2021). Like many other successful companies, Unilever
has relied on a three-pronged approach to strategic management to sustain growth over the
course of many years.
Figure 1: Levels of Strategic management (Kumar et al., 2021).

1.2 Summarizing the organization is doing well or not
Unilever's corporate level is the pinnacle, and the choices taken there will have far-reaching
effects on the company's mission and the objectives of every subsequent level. Corporate
strategy refers to the choices made by senior management to enter and gain a competitive
advantage in many markets or industries. The success and reputation of Unilever may be
attributed in large part to the company's strategic business strategy (Modi, 2019). Customers'
demographics, geographic region, lifestyle, values, beliefs, eating habits, personality types,
shopping habits, and brand loyalty are all taken into account to provide the best possible service.
Unilever uses a wide variety of functional strategies, including those in the areas of marketing,
finance, production, and R&D. The company's investments in R&D are yet another instance. For
the larger corporate plan to succeed, it will be necessary to make distinct tactical decisions on
each of these strategies. Managers in each of Unilever's departments are charged with ensuring
that their employees' day-to-day activities help advance the company's strategic goals (Modi,
2019). Personalized metrics for monitoring development toward broad goals will have to be
created and put into practice. The longevity of Unilever as a global icon speaks to the company's
success in maintaining its infrastructure at every level. There are no obvious holes in the current
administration of this company.