syllabus0001

syllabus0001 - Professor: Margaret B. Takeda Email:...

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Professor: Margaret B. Takeda Email: [email protected] Office Hours/Consultation Policy Office hours: T / TH I - 2 PM and by Appointment Email Prior to Visiting Office unless Emergency
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Required Text Crafting Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 16/e Arthur A. Thompson, Jr., University of Alabama - Tuscaloosa A. J. Strickland III, University of Alabama - Tuscaloosa John E. Gamble, University of South Alabama ISBN: 0073381241 Copyright year: 2008 This course focuses on the challenges confronting firms competing in the global economy. This course has the potential to provide you with exposure, learning, challenge and application of theory and practice in global business and strategic management. This course will outline strategy, structure, systems and issues, allowing you to integrate your previous "business" learning in a dynamic global setting. 1. To develop your capacity to think strategically about a company, its present business position, its long- direction, its resources and competitive capabilities, the caliber of its strategy, and its opportunities for gaining sustainable competitive advantage. 2. To build your skills in conducting strategic analysis in a variety of industries and competitive situations and, especially, to provide you with a stronger understanding of the competitive chal-Ienges of a global market environment. 3. To give you hands-on experience in crafting business strategy, reasoning carefully about strategic options, using what-if analysis to evaluate action alternatives, and making sound strategic decisions. 4. To acquaint you with the managerial tasks associated with implementing and executing company strategies, drill you in the range of actions managers can take to promote competent strategy execution, and give you some confidence in being able to function effectively as part of a com-pany's strategy- implementing team. 5. To integrate the knowledge gained in earlier core courses in the business school curriculum, show you how the various pieces of the business puzzle fit together, and demonstrate why the different parts of a business need to be managed in strategic harmony for the organization to operate in winning fashion. 6. To heighten your awareness of how and why ethical principles, core values, and socially respon-sible management practices matter greatly in the conduct of a company's business. 7. To develop your powers of managerial judgment, help you learn how to assess business risk, and improve your ability to make sound business decisions and achieve effective outcomes. Case Study Report 1 Exam 1 Exam 2 Case Study Report 2 Attendance In Class including Participation Total 20% 20% 20% 20% 20% 100% * Note: Late written assignment will be downgraded 10% every business day
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Since the course is built almost exclusively around your involvement in the learning process and sharing information in class, attendance and participation are very important and required of each student. This course attempts to mirror the
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This note was uploaded on 04/09/2009 for the course MKTG 4000 taught by Professor Margarettakeda during the Fall '08 term at Colorado.

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syllabus0001 - Professor: Margaret B. Takeda Email:...

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