exams0001 - 5. Global businesses must be willing to adjust...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
5. Global businesses must be willing to adjust and adapt a marketing program to a foreign market. In a broad sense, the environmental uncontrollable elements constitute the: )L problem. B. opportunity. C. culture. ~ marketplace. <9commerce landscape. 6. is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then adjust the marketing mix to minimize the effects. A: Standardization (@ Adaptation c. Segregation D. Segmentation E. None of the above matches the statement 7. is an unconscious reference to one's own cultural values, experiences, and knowledge as a ------- basis for decisions. A. Regionalism ~Holism tg Self-reference criterion D. Segregation E. Xenophobia 8. If a company basically sees the process of international marketing as one where the domestic company seeks a sales extension of its domestic products into foreign markets, the company is using which of the following concepts to formulate its international policies and strategies? Q Domestic market extension concept B. Multidomestic market concept C. Global marketing concept D. Universal marketing concept E. Standardized marketing concept
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
has decided to enter the international marketing arena by marketing its products on a country-by-country basis, with separate marketing strategies for each country. The company is using which of the following concepts to formulate its international policies and strategies? A. Domestic market extension concept ® Multidomestic market concept C. Global marketing concept D. Universal marketing concept E. Standardized marketing concept 10. A company using the views an entire set of country markets as a unit, identifying groups of prospective buyers with similar needs as an opportunity market segment and develops a marketing plan that strives for standardization wherever it is cost and culturally effective. A. domestic market extension concept B. multi domestic market concept © global marketing concept D. universal marketing concept E. standardized marketing concept 11. The system of accouut§ that records a nation's international financial transactions is called its: "'~~\il>>;;'''~ •. ',r••• , A. trade balance. B. national accounts system. C. EX-1M (exports-imports) account. @ balance of payments. E. none of the above. ~""¥'T' m' ':' , ~,~ i~~;;;;;;~:.,'.,~~;~ 12. The marketing manager for Healthy Horse Products wants to export to Australia but learns the labeling requirements are quite difficult to comply with limiting imports. This is a type of: ~blockage. ~ protectionism.
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 9

exams0001 - 5. Global businesses must be willing to adjust...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online