A Proctor and Gamble Teaching Excellence
Leeds School of Business Room 403
(best way to contact me)
but email is a better way to contact me.
I may email you using your Colorado.edu
If this is not your regular
email, go to https://plus.colorado.edu
and have your mail forwarded.
by Cateora and Graham
of this course, the student
should be able to do the following:
(1) Identify and explain important
concepts in international
political, and social forces that have shaped and
continue to define global markets.
Evaluate topics critical to success in
markets, including assessment
of a firm's international
for gauging the potential of international
and contrast product, price, distribution,
decisions made in global versus domestic markets.
proper use of financial arrangements
exchange rates and controls, balance-of-payment
My outlines at the beginning
of each class period will
identify the important concepts in each chapter.
We will spend our class
will test your ability to define these topics and differentiate
(2) Apply these concepts in company analyses and marketing
Defining them is not sufficient.
The student should also be able to
use these concepts to make an international
and defend it as the optimal choice.
Written Case analyses; video case discussions;
and oral Current events issue debates; Written Export group project; essay
(3) Access and effectively
utilize sources of data and information
industry and company analyses.
Primary Tools: Numerous
websites and online databases.
practice using these sources in the written case analysis,
issue debates, and
export group project.
I will take roll in this class only twice, on Tuesday Aug 26 and then
again on Thursday
Aug 28. Ifa
student misses both of these classes then I will
drop them from the course and make room for people on the wait list.
might not get back in the course.
these two times, I will not take roll again.
are adults, you can decide what your priorities are.
if you ditch my class, I will