CH7 and 9 - encoding acquiring new info and storing it into...

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encoding acquiring new info and storing it into memory acoustic encoding mental representation of info as sequence of sounds visual encoding mental representation of info as images semantic mental representation of an experience of general its meaning storage maintaining info in memory over time retrieval recalling info stored in memory episodic memory memory of an event that happened while one was present semantic memory generalized knowledge of the world procedural memory how to do things explicit memory intentionally trying to remember something implicit memory unintentional influence of prior experiences levels-of-processing model how well something is remembered depends on degree to which incoming info is mentally processed maintenance rehearsal repeating info over and over to keep it active in long-term memory elaborative rehearsal relating new info to info already stored in memory transfer-appropriate processing critical determinant of memory is how well the retrieval process matches the original encoding parallel distributed processing new experiences change one’s overall knowledge base info processing info is seen as passing through sensory, short-term, and long-term memory sensory memory holds large amts of incoming info very briefly sensory register holds incoming info long enough for it to be further processed selective attn focusing on only part of the stimulus field short-term memory holds unrehearsed info for limited time working memory allows us to mentally work with info held in short-term memory
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