Consumer_Behaviour_OLT

Consumer_Behaviour_OLT - BSB126 DR JOHN MC DONNELL CONSUMER...

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BSB126 DR. JOHN MC DONNELL CONSUMER BEHAVIOUR
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The consumer decision making- process Need Recognition Information Search Evaluation of Alternatives Purchase Post purchase behaviour
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The consumer decision making- process 2 Need recognition 5 senses Information search Evoked set : Group of brands, resulting from an information search, from which a buyer can choose. Sources: internal & external, such as Choice magazine or Consumer Reports
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Post-purchase behaviour Cognitive dissonance: post-purchase anxiety or inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions.
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More Involvement Less Involvement Routine Response Behavior Limited Decision Making Extensive Decision Making Types of Consumer Buying Decisions More Involvement Involvement: More  Involvement Less Involvement Involvement:  $, risk, face
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Motivation Perception Lifestyle Personality PSYCHOLOGICAL INFLUENCES ON CONSUMER BEHAVIOR include:
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Psychological influences include motivation (1) In marketing, we are trying to understand why consumers act (behave) as they do. The reason a person acts at all is, ‘because
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This note was uploaded on 04/09/2009 for the course BSB 126 taught by Professor Mcdonnell during the Spring '09 term at Academy of Design Tampa.

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Consumer_Behaviour_OLT - BSB126 DR JOHN MC DONNELL CONSUMER...

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