Nestlé - MGM 315

Nestlé - MGM 315 - Nestlé: Global Strategy A Case...

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Unformatted text preview: Nestlé: Global Strategy A Case Analysis - MGM 315B Mohamed Rajani Tim Kelley Wade Studley Case Overview • Established in 1866 in Switzerland • Gradual Expansion from 1868 • Products - Coffee, Water, Dairy, Ice cream, Infant Nutrition, Pet care, etc. • 8500 brands worldwide • Global market leader in various product lines Case Overview • 1990s: 500 factories in 76 countries • 1998: sales - $51bn, 210k employees • 2007: sales - $100.2bn, 270k employees • 700-strong “Expatriate Army” • Emphasis on R&D - 1% of revenue Critical Facts • Early 20 th Century expansion  Australia, Eastern Europe and Latin America • 1929: Entered chocolate business • 1938: Development of Nestlé's “revolutionary product” Nescafe • 1960s: Reluctance to enter the lucrative canned coffee market in Japan Critical Facts • 1990s: Strategic expansion in Asia and Africa ...
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This note was uploaded on 04/09/2009 for the course MGM MGM 315 taught by Professor Dr.eliechrysostome during the Fall '08 term at SUNY Plattsburgh.

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Nestlé - MGM 315 - Nestlé: Global Strategy A Case...

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