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Nestlé - MGM 315 - Nestl Global Strategy A Case Analysis...

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Nestl é : Global Strategy A Case Analysis - MGM 315B Mohamed Rajani Tim Kelley Wade Studley
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Case Overview  Established in 1866 in Switzerland Gradual Expansion from 1868 Products - Coffee, Water, Dairy, Ice cream, Infant  Nutrition, Pet care, etc. 8500 brands worldwide Global market leader in various product lines
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Case Overview  1990s: 500 factories in 76 countries   1998: sales - $51bn, 210k employees 2007: sales - $100.2bn, 270k employees 700-strong “Expatriate Army” Emphasis on R&D - 1% of revenue
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Critical Facts Early 20 th  Century expansion Australia, Eastern Europe and Latin America 1929: Entered chocolate business 1938: Development of Nestl é 's “revolutionary product”  Nescafe 1960s: Reluctance to enter the lucrative canned coffee  market in Japan
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Critical Facts 1990s: Strategic expansion in Asia and Africa Invitation from China Start-up in Nigeria 1994: Entered Poland upon the collapse of communism Localization Strategy Decentralized Organizational Structure
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  • Fall '08
  • DR.ELIECHRYSOSTOME
  • Localization Strategy, Case Overview, global market leader, Strategy Nestlé opts, Structure  Nestlé opts

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