Transition at Whirlpool-Tatramat

Transition at Whirlpool-Tatramat - Case Analysis 1...

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Unformatted text preview: Case Analysis 1 Comparative and Multinational Management (MGM 316A) Instructor: Dr. Elie Chrysostome Spring 2009 GROUP 5 MOHAMED RAJANI KYLE VANDERMALE SASHA BAEZ CHRIS MIELE CLARA COLLAZO Whirlpool Leading manufacturer and marketer of home appliances Established in 1908 by Lou Upton in the U.S. Halted operations to build war materials during World War II Began expanding internationally in 1980s Established operations in Western Europe Joint Venture with N.V Philips in 1989 Reputation as a global entity by 1998 Production in 13 countries Serving 170 countries Over $10bn in revenues Workforce of 59000 Tatramat Established in 1845 in Czechoslovakia Switched to kitchen goods post World War I Nationalized after World War II Diversified product range Painted Barrels, Water Heaters, Washing Machines Market leader for washing machines in Czechoslovakia Fall of Berlin Wall and the Velvet Revolution of 1989 in Czechoslovakia Abolishment of export subsidies to Tatramat in the late 1980s Partial privatization of Tatramat in 1990 Shift towards market economy in Central and Eastern Europe in 1990s Split of Czechoslovakia in 1992/3 Czech Republic and Slovakia Collapse of the COMECON market, Tatramats only export market Economic slowdown in Western Europe in 1990s Cost Pressures Whirlpools search for low-cost production facilities in CEE markets Poor product quality affects Tatramat Changing economic and market dynamics Tatramat looks for potential investors Whirlpool and Tatramat form Joint Venture in 92...
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This note was uploaded on 04/09/2009 for the course MGM 316 taught by Professor Dr.eliechrysostome during the Spring '09 term at SUNY Plattsburgh.

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Transition at Whirlpool-Tatramat - Case Analysis 1...

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