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Unformatted text preview: OB: Ambiguous, conflicting, lack of agreement Processing information Rational: People can process all info OB: People process only limited information Evaluating timing Rational: Choices evaluated simultaneously OB: Choices evaluated sequentially Info quality Rational: People rely on factual info OB: Rely on perceptually distorted info Decision objective Rational: Maximization- the optimal choice OB: Satisfying a good enough choice...
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- Spring '08