Chapter 4 Notes

Chapter 4 Notes - *Chapter 4 Notes* Attitudes, decisions,...

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*Chapter 4 Notes* Attitudes, decisions, and behavior are influenced by both cognition and emotion . Emotions – physiological, behavioral, and psychological episodes toward an object, person, or event that create a state of readiness. Ex: joy, fear, anger Directed towards someone or something Emotions are experiences Attitudes – cluster of beliefs, assed feelings and behavioral intentions toward an object. Attitudes are judgments 3 Components: 1.) Beliefs- what you believe is true 2.) Feelings- your assessed feelings toward the attitude object 3.) Behavioral Intentions – your motivation to engage in a particular behavior with respect of the attitude object. Cognitive Dissonance – occurs when people perceive an inconsistency between their beliefs, feeling sand behavior. Creates uncomfortable tension. Emotional Labor - The effort, planning, and control needed to express organizationally desired emotions during interpersonal transactions. Ex: “Smile; we’re on stage” (fake)
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This note was uploaded on 04/29/2008 for the course BUS 312 taught by Professor Iiiii during the Spring '08 term at Merrimack College.

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Chapter 4 Notes - *Chapter 4 Notes* Attitudes, decisions,...

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