Final report

Final report - The Ultimate Biking Experience Davis Honors...

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The Ultimate Biking Experience Davis Honors Challenge Third-Year Project Pooja Kumar Sarah Miller Jeffrey Phang Gillian Taylor Crystal Yang
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Table of Contents 1. Executive Summary 2. Process a. Background Research b. MyUCDavis Quickpoll c. Survey Monkey d. Focus Group 3. Results 4. Data, Graphs, and Figures 5. Recommendations a. The California Aggie b. Orientation/Video c. Posters and Fliers d. Pamphlets 6. Sample Products 7. Discussion 8. PowerPoint Presentation
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Executive Summary After extensive research throughout Winter Quarter 2009, our Davis Honors Challenge third-year year project came to recommendations concerning bike safety education on campus. The team utilized a Student Affairs Research and Information (SARI) “quickpoll” on MyUCDavis.edu, a detailed survey on SurveyMonkey.com, and a focus group to reach out to the student body. This project required continuous consultation with Transportation and Parking Services (TAPS) to identify existing needs. Through our research we recognized the most efficient modes of communication for TAPS to place its time and resources. Based on these results and data, the Bike Safety team determined the best and effective ways of educating students of the importance of bike safety on the UC Davis campus were to distribute information through student newspaper The California Aggie , incoming student orientation, posters and fliers, and pamphlets.
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Process After the first meeting with our sponsors, it became clear that the biggest challenge was improving upon an already cutting-edge program in infrastructure. Problem areas on campus were already identified by TAPS and professional are already working on these aspects of campus. The biking program was lacking, however, in education, evident by student, faculty, and staff concern for bicycle safety on campus. DHC’s responsibility was to discover how to reach out to all students, emphasizing incoming students, in hopes that increased bike safety knowledge will lead to bicycle accident prevention. Our plan of action featured three main areas: a focus group, a MyUCDavis quickpoll, and a detailed Survey Monkey. The focus group included 10 undergraduate students of varied class levels, social corners and backgrounds. During a one-hour discussion, various aspects of bike safety methods were explored, concerns were addresses and student suggestions were made and recorded. The participants’ concerns were used to develop survey questions. The quickpoll was posted by SARI on the homepage of every undergraduate user’s MyUCDavis interface. It featured a primary question, which elicited about 6,000 responses. This question was followed by a secondary question, which drew approximately 4,100 responses. These questions and results were further explored through a more detailed survey on the
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Final report - The Ultimate Biking Experience Davis Honors...

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