Comm1300_1_27 - Visual Communications 1-27-09 Lecture 3...

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Visual Communications 1-27-09 Lecture 3 Basic Elements of Visuals 1. The dot a. Minimum unit of visual b. Creates illusion of tone or color and used to create lines, shapes, and direction 2. The Line a. Defined as a dot in motion or history of a dot b. Line may take many different forms to express many different moods – loose, undisciplined or formal and controlled 3. Shape a. Line defines shape 4. Scale a. Visual elements modify and define each other i. Putting a smaller square next to a larger square makes the larger square appear larger (comparisons) 5. Proportion a. The relationship of one element to another expressed in a ratio b. Certain proportions are more attractive to the eye than others c. Proportions which are not obvious tend to be most interesting i. Rectangles are more interesting than square 1. 1 unit high, 3 units wide vs. 1 unit high, 1 unit wide 2. 1:1 or 1:2 are less interesting than 1:3 or 2:3 a. Golden Mean Syntactical Guidelines for Visuals 1. Balance a. The perceived equilibrium which imposes a felt and
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This note was uploaded on 04/12/2009 for the course COMM 1300 taught by Professor Scherer,c. during the Spring '08 term at Cornell University (Engineering School).

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Comm1300_1_27 - Visual Communications 1-27-09 Lecture 3...

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