This preview shows page 1. Sign up to view the full content.
Unformatted text preview: is shown II. Associational Juxtaposition a. Put images side by side, you form associations between them, putting together meaning i. Important in print advertising: connecting image with a product ii. Ex. Wall-e: series of clips that you begin to construct feelings b. At least two images are involved III. False continuity a. Basis of all films b. Without false continuity, there is no editing c. Illusionistic power of film and television d. Two shots joined together are read by the viewer as being related in terms of time, space or action i. Ex. Wall-e, early shots are establishing the context, there is nothing moving other than Wall-e, they establish personality using visuals only (interaction with cockroach)...
View Full Document
This note was uploaded on 04/12/2009 for the course COMM 1300 taught by Professor Scherer,c. during the Spring '08 term at Cornell University (Engineering School).
- Spring '08