Unformatted text preview: iii. 1984 Mac ad iv. Eisenstein (1925): workers on strike vs. factory owners v. Hitchcock in Vertigo: use contrast to show negation – car parked there before, and now it’s gone c. Analogy i. Juxtaposed image may have the power to affect viewers more strongly than a picture of the product ii. Acts as a partial substitute for adjectives and adverbs iii. Analogies to lions or other things...
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- Spring '08
- Eisenstein, causality a. Ex., I. Visual Juxtaposition