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F08 QFF - A Study of Apparel Quality Sizing Fit and Fashion...

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A Study of Apparel Quality, Sizing, Fit and Fashion
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What does the term Quality mean to you? Good design/Attractiveness Nice fabric Classic styling Durable/practical/functional Luxury Construction Price Name Brand
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Perceived Quality Features: Intrinsic and Extrinsic Cues Physical Features Performance Features Selling Points VS. Buying Benefits The Intrinsic Cues
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Perceived Quality Features: Intrinsic and Extrinsic Cues Price Lines Price as a Clue to Quality Price QuickTimeª and a TIFF (Uncompressed) decompressor are needed to see this picture. The Extrinsic Cues
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Perceived Quality Model n Q= Σ w f r f f=1 Q= overall quality (0-100) = sum n= number of features used in evaluation (variable) f= feature used to evaluate (variable) w= weight: % (0-100) represents importance of feature r= rating- (0-100) garment’s performance of the feature
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Consumer Quality Perception Application of the Perceived Quality Model Determining the Attributes Point of Sale Evaluation In Use Evaluation Discarded
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