1. Spring 09 Course Intro BUAD 302 - Werber

1. Spring 09 Course Intro BUAD 302 - Werber - BUAD 302:...

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Unformatted text preview: BUAD 302: Communication BUAD 302: Communication Strategy in Business Steven Werber, Ph.D. Course Details Course Details Office: ACC 402 Email: swerber@marshall.usc.edu Office phone: 213­740­0627 Office hours: M W 10:00­11:50 and by appointment “The job of the teacher is to arrange Teaching Teaching Philosophy victories for his students.” by Quintilian (Marcus Fabius Quintilianus; AD 35­95, Roman rhetorician) A manager’s number one A manager’s number one problem can be summed up in one word: Communication Communication Managers were asked: Managers were asked: “What is… …your major problem in trying to get organization changes implemented? …the key factor explaining past success in effectively managing A: “Communication.”* A: “Communication.” in major manufacturing organizations undergoing large scale changes * The answer of a large majority of managers Communication is a problem Communication is a problem in every organization So who is at fault ???? Managers seem to agree: It’s THEM, not me! It’s THEM, not me! In a survey of 8,000 managers Whetten and Cameron, Developing Management Skills pages 216­217. “virtually everyone felt that he or she was communicating at least as well as, and in many cases, better than, almost everyone else in the organization.” A common viewpoint of A common viewpoint of managers “proficiency in interpersonal communication is critical to managerial success, but I don’t feel a strong need to improve my own skill level.” (Spitzberg 1994) But all employees, and But all employees, and especially managers, DO need to improve their communication skills since ….. “At least 80% of a manager’s Whetten and Cameron, Developing Management Skills pages 216­217. waking hours are spent in verbal communication.” Want to attract funds to your Want to attract funds to your business ….want to sell your product? Communication plays a vital role in investment, sales, public relations, client relations, marketing, and virtually every aspect of business operations Want to get promoted? Want to get promoted? The ability to effectively communicate face­to­face is the most critical characteristic in determining “promotability.” Want to predict your Want to managerial success? For most managers, one­on­one communication dominates all the other types in predicting managerial success. In this class you will learn In this class you will how to and heighten your opportunities for managerial success and career growth Develop and polish your organizational communication skills So, how will we achieve this? Experiential Learning Experiential Learning “TELL ME and I’ll forget. SHOW ME, and I may not remember. INVOLVE ME, and I’ll understand!” What do you think? What do you think? Rank the following factors/skills from 1 to 15 (1=most important) Which are most important in Which are most important in hiring decisions? Delegation Creativity Written comm. Multi­lingual ability Time Management Academic performance Human relations Decision­making Leadership Oral comm. Personal appearance Self­motivation Work experience Teamwork Problem­ solving The answers* The answers 1. Oral comm. 4. Decision­ making 7. Teamwork 10. Personal appearance 13. Creativity 2. Self­ motivation 5. Leadership 8. Work experience 11. Written comm. 14. Delegation 3. Problem­ solving 6. Human relations 9. Time management 12. Academic performance 15. Multi­lingual ability *Source: Maes, Weldy, Icenogle, “Oral Communication Competency in the Workplace”“ Journal of Business Communication 34 (January 1997) pp 67-80 1 2 3 4 5 6 7 8 9 10 Most frequently cited skills of Most frequently cited skills of effective managers Verbal communication including listening Managing time and stress Managing individual decisions Recognizing, defining and solving problems Motivating and influencing others Delegating Setting goals and articulating vision Self­awareness Team building Managing conflict Source: Developing Management Skills Whetten and Cameron. P .8 Skills we will practice! 1 2 3 4 5 6 7 8 9 10 Verbal comm. including listening Managing time and stress Managing individual decisions Recognizing, defining and solving problems Motivating and influencing others Delegating Setting goals and articulating vision Self­awareness Team building Managing conflict Class Expectations Class Expectations Write down (Include your name): What are your goals for this course? To increase self­ awareness? To learn about theories? To gain business skills? To get a good grade? In what ways do you feel your professor can best help you to achieve your goals? How can other class members best help you to achieve your goals? What style of learning (e.g., active, memorization, etc.) works best for you and why? What, if anything, have you heard about this course from others? What are your resources (e.g., past experience, skills, etc.) for this course? ...
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This note was uploaded on 04/12/2009 for the course BUAD 302 taught by Professor Snyder during the Spring '07 term at USC.

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