7 Perception A StagesTN BUAD 302

7 Perception A StagesTN BUAD 302 - Perception &...

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    Business Communication (Introduction) Steven Werber, Ph.D. BUAD 302
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    Perception What we see or hear is not necessarily what we see or hear.” “Believe half of what you see and nothing of what you hear.” Implications for Managers
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    Today we will…………… Define perception Introduce you to perception by describing the 3 stages of the perception process Describe common strategies to improve perception Place you in a variety of situations which will heighten your self-awareness and perceptual skills Enhance your business acumen via strategic use of perception skills
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    Perception Perception is an active process of creating meaning by selecting, organizing, and interpreting people, objects, events, situations, and activities.
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    Organizations The Interpersonal Component Get attention of others The fastest way to get attention of others is to pay attention to others” (John Davies, CEO Davies Communications – third largest Southern California PR firm) Pay attention to others Customers, subordinates, superiors The Information (Overload) Component We have so much information, but so little free attention Time management – protect our attention Instant Messaging/BlackBerry/Spam Blocking
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  3 Stages of Perception -  (aka The  “Filtering Process”) Selection Qualities in external phenomena/happenings Self-indication (motives/needs) Culture Organization Cognitive schemata
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7 Perception A StagesTN BUAD 302 - Perception &...

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