Advertising Reading - Lovemarks

Advertising Reading - Lovemarks - Lovemarks Ch. 1: Start Me...

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Lovemarks Ch. 1: Start Me Up [Career Timeline] Mary Quant (fashion designer) [worked with cosmetics] Pepsi [Canada] Lion Nathan: Brewer [New Zealand] o 3 Great Ideas for Restructure 1. Transform from ad agency to an ideas company 2. Start delivering Peak Performance 3. What comes after brands? Ch. 2: Time Changes Everything China’s business transformation Products to trademarks—trademarks are marks of trust and reliability Some trademarks have gone generic Commodification ---->brands Our world of brands: Choices, loyalty, competition, business of brands The Attention Economy o Many choices of TV, radio, movies, newspapers, mags, websites, calls, faxes, e- mails o Competing for attention: emotional connections, relationships Brands are out of juice o o Worn out from overuse o No longer mysterious o Can’t understand the new consumer o Struggle with good old-fashioned competition o Captured by formula o Smothered by creeping conservatism Ch. 3: Emotional Rescue Telecom New Zealand, Cat Stevens, “Father and Son”
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Advertising Reading - Lovemarks - Lovemarks Ch. 1: Start Me...

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