Portfolio 3 - Marwan Seif 900091456 JRMC 3355 Portfolio 3...

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Marwan Seif 900091456 JRMC 3355 Portfolio 3 Microwave Needs: Heating food faster (less time consuming) Efficiency in heating Saving electricity Safe (no fire) Easier in usage for everyone Cleanliness Wants: Less time spent in the kitchen Faster preparation of food for the family members Convenience Less electricity bills Safety for kids Easiness in usage unlike ovens Rational appeal: A reasonable price would be given compared to the quality the customer receives from the product. Using the actor Yousra would be considered another celebrity rational appeal. Emotional appeal: Emotional reduction is used, since people would feel jealous and unhappy when they find others lives are easier by using microwaves while they are still
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