class2 - receiver of a message Technology: the products of...

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1 Myths and Realities About Technology Putting the pieces together The Sleeper Curve • From Woody Allen’s film, “Sleeper” • --Sometimes we don’t know the effects of technology until we’ve lived with them for awhile Marshall McLuhan’s Axioms • All technology is invented before there’s a reason to use it • The content of all new technology is that of the old technology
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2 20th Century Myths about Technology • Technology allows us to lead a better life • Technology equals progress • If technology isn’t good, it won’t succeed • People get what they want • If it wasn’t good for us, why would the government allow us to have it? Different eras, technologies, and resources The “waves” of civilization • The Era: • From/To: • Primary technologies: • Resources • Values
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3 Definitions • Media: to come between a sender and a
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Unformatted text preview: receiver of a message Technology: the products of scientific innovation Telecommunications: media technologies that communicate over distances More definitions Mass media: media designed to reach a large audience Personal media: one user controls the space and time aspects of using media Convergence Bringing together wired and wireless technologies for new uses --radio and telephone = cell phone --Internet and print = e-mail, blogs, etc. --recording industry and computers = iPods 4 Media Use on an Average Day Media Use is Habitual The habits you have as a young person are those you take with your for life Your habits are already formed! Generational media choice Your grandparents: Your parents: YOU: Younger: (generation C)...
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class2 - receiver of a message Technology: the products of...

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