class7 - 4 Common carriers often became content providers...

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1 Effects of Deregulation Move to deregulation occurred in 1980s • Most deregulation of media occurred in 1984 • Biggest challenge: Telephones and Case Study: • The impact of electronic print • Newspapers, magazines, books
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2 Social effects • Challenges to legacy media • Illusion of control for consumers Which form is most likely to protect your data? • Rock tablet • Book • Floppy disc • Flash drive Moore’s Law • The computer’s information processing capacity doubles every 18 months
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3 Marketing of books • Amazon – Jeff Bezos • On-line competition • Kindle How can print technology survive? • Do people read the same way? • Do people understand what they read? • What do people choose to read?
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Unformatted text preview: 4 Common carriers often became content providers Phone companies and value added services Cable companies began providing additional channels Business models Typical holdings of a media conglomerate: -news org -niche magazines TV and Radio Educational publications Other organizations (sports teams, amusement parks, etc.) Why are newspapers dying? Time Space Consumer Habits Cost Changes to advertising 5 Ex. Rupert Murdoch Enterprises 175 media holdings News Corp. Newspapers (Wall Street Journal) Fox News 20 th Century Fox MySpace Fox Interactive Media HarperCollins Publishers...
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This note was uploaded on 04/13/2009 for the course COMM 334 taught by Professor Jaricehanson during the Spring '09 term at UMass (Amherst).

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class7 - 4 Common carriers often became content providers...

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