class15 - greatest changes Old model: 5 major labels: BMG...

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1 Changing Industries The Emerging Policies/Practices IT and ITCs • Big promise: 2000 dot com boom • Big disappointment: 2000 dot com bust • Flextime • Job sharing • Telecommuting New Economic Realities • 52.9% of the workforce is women • More men have lost jobs through the recession than women • Women still make approx. 80% salary • Women’s careers are often uneven
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2 Job Losses We’ll be examining different areas: • In February, 2009: financial services - 44,000 transportation and warehousing - 49,000 employment services - 88,000 hotels & restaurants - 32,000 health care + 30,000 IT (not much change) Telecoms • Traditional telecoms (that started with telephones and television) Are increasingly becoming content providers for multiplatforms
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3 Recording Industry undergoing
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Unformatted text preview: greatest changes Old model: 5 major labels: BMG EMI Sony Music Entertainment Universal Music Group Warner Music Group Challenges CD sales down since 2000 iPod model of music storage Big Box retailers changing practices Services like Pandora Terry McBrides model Terry McBride says. The future of the business isnt selling records, its in selling music, in every form imaginable. 4 New potential: Ringtones Blurring content forms Concert tickets (prices up 100%) License agreements with tv shows, ads, and videogames New marketing models In 2008, there was more money spent on Internet ads than on tv ads: Internet: $105.3 billion TV: $ 31.5 billion...
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This note was uploaded on 04/13/2009 for the course COMM 334 taught by Professor Jaricehanson during the Spring '09 term at UMass (Amherst).

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class15 - greatest changes Old model: 5 major labels: BMG...

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