class16 - Infomercials (long and short form) All geared to...

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1 Changes in Advertising New methods New Media New Distribution forms Old methods: demographics,marketing, social research • Types of appeals: – Fear – Humor – Sex – Music – Rational – Emotional – Scarcity Psychographics (sometimes used with demographics) • Trying to figure out a “typical” consumer – Age – Location – Marital status – SES – Social class – Behaviors – Attitudes
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2 Neuromarketing • What motivates a person to buy something, act in a certain way, or believe something? --psychology, anthropology, neurology • Does making a purchase make you feel good? Old methods • Typical print, tv, radio, film ads • Product placement
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Unformatted text preview: Infomercials (long and short form) All geared to mass audiences New methods Virtual product placement Contextual ads Mobile ads Banner ads Advergames Social network advertising Content wipes Neuromarketing Viral Marketing 3 Time and speed Impulse purchasing Behavioral targeting Engagement ads Subliminal ads Do they work? What could make them work? New Distribution forms Projection ads Web based Placement in traditional media forms 4 Web-based ads Web-banner Surrogate ads Contextual ads Keyword Ads Blog Ads...
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This note was uploaded on 04/13/2009 for the course COMM 334 taught by Professor Jaricehanson during the Spring '09 term at UMass (Amherst).

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class16 - Infomercials (long and short form) All geared to...

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