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class16 - • Infomercials(long and short form • All...

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1 Changes in Advertising New methods New Media New Distribution forms Old methods: demographics,marketing, social research • Types of appeals: – Fear – Humor – Sex – Music – Rational – Emotional – Scarcity Psychographics (sometimes used with demographics) • Trying to figure out a “typical” consumer – Age – Location – Marital status – SES – Social class – Behaviors – Attitudes
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2 Neuromarketing • What motivates a person to buy something, act in a certain way, or believe something? --psychology, anthropology, neurology • Does making a purchase make you feel good? Old methods • Typical print, tv, radio, film ads • Product placement
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Unformatted text preview: • Infomercials (long and short form) • All geared to mass audiences New methods • Virtual product placement • Contextual ads • Mobile ads • Banner ads • Advergames • Social network advertising • Content wipes • Neuromarketing • Viral Marketing 3 Time and speed • Impulse purchasing • Behavioral targeting • Engagement ads Subliminal ads • Do they work? • What could make them work? New Distribution forms • Projection ads • Web based • Placement in traditional media forms 4 Web-based ads • Web-banner • Surrogate ads • Contextual ads • Keyword Ads • Blog Ads...
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class16 - • Infomercials(long and short form • All...

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