class6 - Diffusion of Innovation: Advantages and...

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    Diffusion of Innovation:  Advantages and Limitations  of the Theory
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    Debates on diffusion of High Speed  Internet… Stimulus Bill includes $ 7B for broadband
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    The adoption cycle: Some people adopt  innovations earlier than others… Innovators Early adopters Early majority Late majority “Laggards”
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    What factors shape the Adoption Process? Characteristics of the Innovation : Relative advantage Cost Performance Compatibility Complexity Trialability Observability Critical mass Ceiling Innovation decision process: Mental process through which an individual goes from knowledge about an innovation, to form an attitude and make the decision of adopting it . Rate of adoption: relative speed in which an innovation is adopted
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    Diffusion of cell phones and video  games… Cell Phones (1983) Relative advantage: Price vs. Performance Interfaces with existing phone networks
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This note was uploaded on 04/13/2009 for the course COMM 397M taught by Professor Fuentes during the Spring '08 term at UMass (Amherst).

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class6 - Diffusion of Innovation: Advantages and...

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