{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

class6 - Diffusion of Innovation Advantages and Limitations...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
    Diffusion of Innovation:  Advantages and Limitations  of the Theory
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
    Debates on diffusion of High Speed  Internet… Stimulus Bill includes $ 7B for broadband
Background image of page 2
    The adoption cycle: Some people adopt  innovations earlier than others… Innovators Early adopters Early majority Late majority “Laggards”
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
    What factors shape the Adoption Process? Characteristics of the Innovation : Relative advantage Cost Performance Compatibility Complexity Trialability Observability Critical mass Ceiling Innovation decision process: Mental process through which an individual goes from knowledge about an innovation, to form an attitude and make the decision of adopting it . Rate of adoption: relative speed in which an innovation is adopted
Background image of page 4
    Diffusion of cell phones and video  games… Cell Phones (1983) Relative advantage: Price vs. Performance Interfaces with existing phone networks
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}